On the premise that legal research in mass communication should be scientific and grounded in theory based upon available knowledge about how the world works, it is argued in this paper that the research paradigm used by most communication-law scholars is inadequate. In the first section of the paper the current, "institution-centered"…

Examines questions concerning the place of practical work within media studies and contends that students' media production work should not be a peripheral activity but should be combined with the rest of the curriculum. (MH)

This paper argues for the increased use of mass media content in the classroom. The overall benefits of using mass media content far outweigh the negative "mental set" effect. (Author/AM)

This set of papers represents the written record of the 1973 national conference for advertising educators held at Arizona State University in March. The conference focus was on current developments in the practice and teaching of advertising. The purpose of the conference was to bring insights about current advertising developments to the…

A pragmatic approach may be used in teaching undergraduate courses in political communication. The design of such a course takes account of departmental, university, and community contexts, and focuses on the following six approaches: single figure or single issue; genre; media exploitation; print media; electronic media; and candidate image. The…

A discussion providing a background sketch of theories and research specifically about, or pertaining to, the subject of knowledge utilization in the public education system in the United States is presented. The problem is defined as the question of how and why existing information comes to be considered "useful" by practitioners and how it is…

This paper summarizes an integrated research study which was conducted of the literature on learning from mass media and instructional television. The body of literature reviewed encompasses 17,500 citations from the Educational Resources Information Clearinghouse (ERIC) and 1,882 citations from Psychological Abstracts. Major research areas…

Laments the lack of successful integration of current technological advances into American classrooms. Suggests that schools need to acknowledge the role, form, and function of the mass media in society, and that teachers should develop teaching strategies to help students cope with the iconic world in which they live. (SKC)

Two major areas of focus emerge from this synthesis of national reports: the question of how to teach students critical and autonomous judgement with regard to the mass media, and how best to use new information and communication technology (NICT) and the media for educational purposes. It is noted that, although there are differences of approach…

This document highlights the findings of a committee formed by The National Council of Teachers of English (NCTE) to assess the status of film at all levels in American education. The introduction by the editor, William Costanzo, stresses that film is best understood in relation to the language arts--not as a "visual aid" but as an…