Investigates the relationship between education and knowledge of energy issues. Finds some evidence of such a relationship, especially among the more educated readers of newspaper energy stories. Finds some tendency for an initial knowledge gap--the more educated seem to learn more than the less educated at first. Notes that the difference…

To explore the relationships among three sets of variables--social status, communication, and energy conserving behavior--405 respondents from a highly educated, upper income, largely white collar community and 333 respondents from a predominantly lower-middle and working class city were interviewed over the telephone. Questions were designed to…

A study was conducted to determine (1) the effect of educational level on knowledge gain about energy conservation, and (2) whether media use is associated with differential gain in knowledge across educational levels. Telephone surveys were completed by 333 single-family homeowners in a northern state, many of whom were retired and living on…

Presented are the results of a four-wave panel study to determine the relationship of communication to conservation behaviors. This study found that energy-related content in the mass media bears stronger relationships with the perceived importance of the energy problem than with adoption of energy conservation behavior. (Author/CW)

A follow-up panel study investigated whether a knowledge differential based on individual educational differences develops in a community, and additionally, whether media use is associated with differential gain in knowledge across education levels. It was hypothesized (1) that education would have a positive effect on public affairs energy…

A study of "causal" communication, the communication of attribution-related information, investigated the relationship of exposure to mass media (especially film) depictions of Vietnam veterans to perceived causes for the problems facing a number of Vietnam veterans. The study further extends attribution theory to social interaction and…

Recent trends in television programming, in which women characters are portrayed more frequently than in the past in what had been traditionally male occupations, present new opportunities to examine the relationship of television use to the occupational desires of male and, particularly, female adolescents. A study examined this relationship in…