As human-induced climate change rapidly increases, information about climate change permeates each aspect of society. This study examines how learning sources pertaining to climate change influence self-reported pro-climate behaviour in adolescents. Cross-tabulation method, combined with correspondence analysis, has been conducted on data obtained…

As a form of bias-based harassment, homophobic behavior remains prominent in schools. Yet, little attention has been given to factors that underlie it, aside from bullying and sexual prejudice. Thus, we examined multiple domain general (empathy, perspective-taking, classroom respect norms) and sexual orientation-specific factors (sexual…

The influence of media on adolescents' health practices and behaviors, including personal values, beliefs, and perceived norms cannot be overstated. Youth media consumption continues to increase. Media messages are carefully designed to persuade the consumer to believe or do something. Some of the most persuasive media messages can be found in…

Children ages 2-18 spend between two and four hours per day watching TV, a calculation that is even higher if DVDs, videos and the Internet are included. Although the amount of television watched by today's children has raised concerns about their literacy development, captions could hold a key to turning television into an educational asset.…

Objectives: By participating in this Stop the Tears teaching strategy, students will be able to: (1) analyze how alcohol and drug abuse could affect their lives as well as the lives of their friends and family and, (2) create a media message, such as a poster, pamphlet, poem, or song, in which alcohol and drug prevention is advocated specific to…

This study aimed at determining the interaction between parents and adolescents pertaining to television advertisements as a consumer socialization agent and the effects of advertisements on the purchasing decisions of adolescents. The effects of age and sex were also investigated. The sample included 240 high school students in grades 9, 10 and…

In Uganda, curbing the spread of HIV/AIDS has largely depended on public and private media messages about the disease. Media campaigns based on Uganda's cultural norms of communication are metaphorical, analogical and simile-like. The topic of HIV/AIDS has been introduced into the Senior Three (Grade 11) biology curriculum in Uganda. To what…

Mass media interventions are among the strategies recommended for youth cigarette smoking prevention, but little is known about optimal methods for reaching diverse youth audiences. Grades 4 through 12 samples of youth from four states (n = 1,230) rated smoking-prevention messages in classroom settings. Similar proportions of African American,…