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Weck, Debra A. – 1985
A content analysis of programing on the three major television networks was conducted to determine the number of positive role models who read actively on television. Programs on each network were analyzed for one week, and all references to or acts of reading were tabulated and categorized according to their purpose. These included characters…
Descriptors: Attitude Change, Characterization, Content Analysis, Mass Media Effects
Thomsen, Mary Zimmerman – 1992
A study examined whether prime-time television shows have an effect on the image of reading and/or reading activities through their content. The sample consisted of 39 third-grade students in a suburban area of New Jersey. A survey was presented for background information and the top three prime-time television shows were selected. Subjects viewed…
Descriptors: Content Analysis, Grade 3, Mass Media Effects, Primary Education
Rosser, Eleanor – 1988
In addition to determining the value of television viewing as a teaching tool for reading, a study examined the relationship between reading achievement and the amount of time spent watching television. During a 10-week period, 21 fourth grade students of various races and ethnic backgrounds recorded their television viewing schedule. The Step…
Descriptors: Audience Analysis, Comparative Analysis, Grade 4, Intermediate Grades
Brothers, Christine C. – 1990
The purpose of this study was to collect baseline information about public knowledge of and opinions toward the Great Lakes and to measure the impact of a television news program in educating adults about the Great Lakes. Survey questionnaires containing multiple-choice knowledge items and Likert scale opinion statements were completed by 570…
Descriptors: Broadcast Journalism, Broadcast Television, Elementary Secondary Education, Environmental Education
Aust, Charles Francis – 1985
This study examined the influence of the affective nature of television news on satisfaction with an individual's own life as well as on an individual's outlook regarding good fortune and misfortune. Subjects, 30 male and 30 female undergraduates at Indiana University, viewed a variety of news stories and completed two questionnaires, one rating…
Descriptors: Audience Response, College Students, Emotional Response, Factor Analysis
Deiana, Celia Lorusso – 1991
A study investigated whether the much publicized campaign geared to parents and teachers about reading aloud to children has had any impact on the U.S. public. Subjects, 236 parents and 17 teachers from an urban private school with a large Portuguese population, filled out questionnaires. Results indicated that parents have been influenced by the…
Descriptors: Elementary Education, Family Literacy, Mass Media Effects, Parent Attitudes