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Audience Analysis	2
Behavior Patterns	2
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Television Research	2
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Gandy, Oscar H., Jr.	1
Glynn, Carroll J.	1
Matabane, Paula W.	1
McDonald, Daniel G.	1

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Reports - Research	2
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Africa

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Through the Prism of Race and Controversy, Did Viewers Learn Anything from "The Africans"?

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Matabane, Paula W.; Gandy, Oscar H., Jr. – 1987

A study investigated the viewing behavior of a sample of public television supporters, specifically examining the relationship of their social characteristics to viewing and to knowledge about Africa as presented in the series "The Africans." Subjects, 120 District of Columbia adults drawn from the membership lists of a local public TV…

Descriptors: Audience Analysis, Behavior Patterns, Cultural Differences, Documentaries

Television Content Viewing Patterns: Some Clues from Societal Norms.

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McDonald, Daniel G.; Glynn, Carroll J. – 1986

Focusing on how television viewing fits into a general model of consumer consumption patterns, a study examined (1) the extent to which the viewing of certain television content can be considered a "norm" of society, (2) similarities and differences between the norms for adults and those for children, and (3) some of the antecedents of…

Descriptors: Audience Analysis, Behavior Patterns, Content Analysis, Data Analysis