Describes the formation, goals, and efforts of the National Council for Families and Television's Listeners' Bureau. The bureau provides opportunities for television production teams to meet with children in their classrooms and hear their feedback and ideas on commercial television programs in an effort to improve programing. (MBR)

To address the issues of drunk driving and failure to use car restraints among teens and young adults, a 21-month-long media campaign has been developed especially for the 15- to 24-year-old audience to compare the effectiveness of paid advertisements and public service announcements. A formative research approach to message design will be used to…