An elected school director works every day as an advocate for public education in his community. At each board meeting, crucial decisions that affect the lives and education of children are made as he determines the needs of the students and families he is accountable to. But are those needs being communicated to his elected representatives in…

Yes We Can: Improving Urban Schools through Innovative Educational Reform is a empirically-based book on urban education reform to not only proclaim that hope is alive for urban schools, but to also produce a body of literature that examines current practices and then offer practical implications for all involved in this arduous task. This book is…

Predicated on the idea that many scholars will come into contact with the media during the course of their careers, this guide addresses the "rules of the game" for academics when dealing with the media. The guide demystifies the workings of the press and other media and offers concrete, practical advice on how to work effectively with…

This article provides responses from campus public relations officers and education reporters to three major problems in media relations: (1) the abuse of embargoed press releases; (2) alleged misquoting or misrepresentation in a story; and (3) the use of off-the-record comments. (MDM)

This article discusses the ways that universities deal with controversial issues that are widely publicized in the popular press. Citing specific cases involving the University of Virginia, the University of Utah, the University of Pennsylvania, and Brown University (Rhode Island), it examines institutional public relations in the wake of…

The school business official can be a valuable source to the press. Provides guidelines to help the press become an asset to school districts. (MLF)

This book presents a step-by-step account of how to work with print and electronic media to achieve higher education marketing results. Chapters examine how to be the media/marketing person on campus, develop a media and marketing plan, gain access to the press and market the institution through news and the media, and getting higher education…

This guide presents an overall direction for mass media messages and materials developed for public audiences under the National Cholesterol Education Program (NCEP), with particular emphasis on overall consistency and coherence in broadcast and print materials. Section 1 introduces the program and presents overall objectives, purpose, and scope…

This handbook is intended to assist technology education teachers and administrators in promoting and publicizing the program content of the new technology curriculum and the benefits it offers junior and senior high school students in New York State. Suggestions are made regarding preliminary issues to address to comply with local school district…

Asserts art educators must increase public relations efforts to ensure parents and community understand importance of art education in the general curriculum. Describes a school community relations campaign for an elementary art education program. Includes suggestions for identifying goals for the campaign, meeting the interests of the audience,…

This manual offers hints, guidelines, and suggestions for reaching prospective students for vocational training. Its main premise centers around alerting, encouraging, and assisting the student. A team effort is promoted; each staff member must be a part of the whole recruitment team. A section on advance planning focuses on analysis of the school…

This paper suggests that undergraduate higher education is at a severe competitive disadvantage vis-a-vis other socializing and educating agencies in society and proposes some strategies to compensate for this disadvantage. First, the paper notes difficulties with mandated assessment as a major means of educational improvement. It then identifies…