High school teachers must not use that time devoted to the study of the mass media to "beat up" on the press or to "frighten" students with stories which exaggerate the power of the mass media industries. At the same time the potential enormous impact of the contemporary mass media must not be ignored. This means that teachers must not overstate…

Suggests that by taking a realistic approach to the subject matter, social studies teachers can increase their chances of having a positive effect on students. Discuses how to make the subject matter relevant and considers the role of the mass media. (SG)

Explains the justified concern over the communication of "truth" in the media. Argues that journalism students need to understand that there can be a critically important difference between what they have a right to publish and what they should publish. Explores various answers to this and other ethical questions, and the ramifications…

If those teaching advertising courses with significant ethics components are concerned about having a genuine--as opposed to cosmetic--impact on how their students translate what is taught in the classroom to the "real world," they must focus on the idea of "oughtness." The question is: what can instructors in advertising…

Examines the debate surrounding the question of using "bad means to achieve a particular good." States that this has significant implications: (1) student publications should play an important role as an inculcator of professional ethical values; and (2) student reporters and editors may be confronted by an actual situation in which such…