Attempts to elaborate the cultivation hypothesis by examining some proposed subprocesses, especially learning and construction with first- and second-order measures. Examines the relationship between first- and second-order measures. Argues that cultivation theory needs to be extended. (SR)

Content-analyzes prime time television to determine the frequency of certain contexts in which prosocial activity is portrayed. Finds that prime time television continues to portray a great deal of prosocial content presented in prosocial contexts. (RS)

Presents a critical analysis of how cultivation (long-term formation of perceptions and beliefs about the world as a result of exposure to media) has been conceptualized in theory and research. Analyses the construct of television exposure. Suggests revisions for conceptualizing the existing theory and extending it. (RS)

Written to appeal to a general audience that wants to think more deeply about the nature of the media, their messages, and their effects on both individuals and society, this book serves as a broad introduction to the thinking that ties educators together in the common goal of educating a media literate generation. It is written from a critical…

Describes study of students in grades 8 through 12 that was conducted to determine the degree to which television messages influence a person's construction of reality (the cultivation hypothesis). Research methodology that tests the effects of television exposure is examined with emphasis on the importance of demographic control variables. (38…