Using cultivation theory, the portrayal of marriage on prime-time television was examined, and the relationship between television viewing and ambivalence about marriage and family was explored for over 3,200 high school seniors. It was evident that television may cultivate important ideas about marriage, interpersonal relationships, and family.…

This document presents an executive summary of a study that examined messages sent to adolescent girls (ages 10 to 17) across 6 types of media most heavily used by adolescent girls: television, movies, magazines, music videos, television commercials, and magazine advertisements. The study asked what messages are sent about gender roles--primarily…

A study examined kinds of messages prevalent in the media used by preteen and teenage girls, asking what messages are sent about goals, dating, careers, behavior, and appearance and its relationship to well being. Four media were the subject of the study, which comprised 12 samples from television programs, theatrical films, music videos, and teen…

Updates knowledge about the representation of occupations on prime-time network dramatic television using data on 14,902 television characters, and explores how these representations may be related to perceptions of over 3,000 high school students about their future work. Television may be doing young people a disservice in its portrayals. (SLD)

Examines relationships between television viewing and sex-role attitudes and behaviors for 530 fourth and fifth graders from the perspective of cultivation theory. Correlation and regression analyses reveal that television viewing is positively related to children's attitudes toward sex-stereotyped chores. Those who watched more television…