Courses: Crisis Communication, Crisis and Issue Management, Writing for Public Relations, Public Relations Capstone. Objective: This unit activity refines traditional simulation activities used in crisis communication education. By partnering with crisis management professionals and developing localized, multi-stage scenarios grounded in the…

Course: Media Theory and Methods. Objectives: (1) To understand and apply social justice perspectives and pedagogical strategies to the study of content analysis. (2) To recognize and transform how social scientific practices in content analysis contribute to the marginalization of specific gender and sexuality portrayals on television.

This article aims to broaden the ways we conceptualize citizenship and implement citizenship education in social studies. To do so, the authors explore media texts as a curricular and pedagogical site for teaching lessons about citizenship. Specifically, the authors investigate how media drafts the boundaries of citizenship for Latin@ youth, and…

Supported by critical theoretical frameworks, this book is a purposeful engagement with bodies of knowledge rooted in popular culture, yet routinely excluded from "common sense" visions of curriculum. Aimed at teachers as well as teacher-educators, the book examines areas such as Disney, African American stand-up comedy, intersections of…

Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

The perception that engineers and scientists are intelligent Caucasian men who are socially inept and absent-minded people is prevalent among students of all levels, from elementary school to college. While the media may, by chance or choice, promote this image, the reality is that most engineers are men. These stereotypical images of engineers…

Describes the problem with using stereotypes of science teachers in the media, which will be explored at the Science Teacher Festival in January 2001. Poses five questions related to science, and responses to the questions are requested through the Science Festival Website. (SAH)

Considers how to teach the various areas of mass media in sufficient depth, without sacrificing breadth. Discusses a variation of problem-based learning (PBL) as one possible solution to that educational conundrum. Focuses on a project developed by a group of public relations students using the PBL method. (SG)

Presents a model outline for the international news reporting class, focusing on news language and global journalism. Shows how concepts from philosophy, political science, and rhetoric were applied the language of international news and the reporting process by which a very few global events are selected and crafted into the symbolic form of the…

Describes using television commercials of opposing products or political positions in a mock courtroom debate to address advertising as a mode of discourse that must be recognized and analyzed. (RS)

Discusses the U.S. public's fascination with the judicial system and high-profile court cases. Highlights several trials that have been deemed the "Trial of the 20th Century." Explains that there are certain dramatic and societal elements inherent in particular cases making them high profile, such as religion, racism, revenge, scandal, and fame.…

Describes using news stories (including the O.J. Simpson trial) to teach grammar and usage in context. (RS)

Defines total community coverage as the presentation of divisive issues through such media as electronic town meetings and public debates. Suggests ways to improve these media formats, including a 4-level model. Describes in depth each level--Foundations, Conceptual Awareness, Investigation and Evaluation, and Action Skills. Presents a case study…

The SunWise Program is designed to help meteorologists raise sun safety awareness by addressing the science of the sun, the risk of overexposure to its ultraviolet (UV) radiation, and what students and their families can do to protect themselves from overexposure. This Tool Kit has been designed for use all over the United States and its…

Advertising history is often treated within the context of journalism or mass communication history. The outline of a seminar course in advertising history presented in this paper offers an approach that discusses the social, cultural, and philosophical roots of advertising as well as the institution as it is known today. The focus of the course…