Is not it deplorable that in a country that tops in the entire world in using several social media sites does not utilize the same media in acquiring knowledge and skills? In Saudi Arabia, undergraduate students spend a significant amount of time on social media every day, but they are reluctant (or not motivated enough) to use the same media for…

The landscape in consumer marketing is changing due to the rise in popularity of social media. This shift has also affected how higher education institutions build relationships with their stakeholders. This study explores how social media engagement impacts relationship quality between the university and one of its key stakeholder groups,…

Popular and news media sources may play a key role in influencing undergraduate choice of major, yet their unique impact has not been investigated. Most research has focused on the influence of unmediated salient referents, such as parents, on students' major choices. Therefore, we developed a scale to examine the role of media professionals and…

The purpose of this research was to examine how secondary teachers teach about disaster using the media during periods of declared natural disaster and post-disaster in their local communities. Issues of preparedness, pre and post disaster, were examined as well. Secondary teachers were queried in one public school system in the Southeastern…

Integrating research in the classroom experience is recognized as potentially important in enhancing student learning (Price 2001; Schmid 1992). This article asks if student integration as research subjects augments their learning about political science. A quasi-experimental project focused on media usage, construction, and influences on the…

Given the diverse array of media sources available to students today, it stands to reason that some media outlets would be of greater quality than others when communicating particular subjects to students. But what constitutes effectiveness among the many choices in information sourcing might not be easily intuited. For example, previous findings…

This article focuses on the way in which technology-based activities may shape and characterize students' awareness of their own learning processes and their understanding of autonomy. The study was carried out at a public university in Colombia. Data collection was done through the implementation of class observations, a survey, and some focus…

This guide is designed to help individuals identify and modify risks that contribute to alcohol-related problems within college and university communities. Despite general agreement among campus officials and students alike that alcohol use contributes to a range of problems confronting colleges and universities, prevention often does not command…

This paper argues for discussion on the idea that "multi-culturalism" programs at universities, and particularly in journalism programs, should include exposure to gay/lesbian/bisexual issues in addition to material about minorities and women. The paper's premise is that blacks, women, and gays have received similarly shoddy,…

An empirical study examined politicians' use of public speaking teleprompters (PSTs) when delivering major addresses to determine if audiences made aware of this practice would more seriously question speaker credibility, sincerity, and communicative ability. After completing an initial survey about political attitudes and awareness, subjects, 36…

This report provides suggestions on how a language arts mass media and visual 1iteracy skills assessment program might be structured to ensure that school districts meet the Common Curriculum Goals of the public elementary and secondary schools in Oregon. This report includes: (1) a list of Common Curriculum Goals that relate to mass media and…

Two pilot telecourses were offered in fall 1991 at Rochester Institute of Technology and Gallaudet University. The course "Black Civil Rights in the Twentieth Century" was taught by a Rochester faculty member with a Gallaudet teacher as resource or co-teacher. The other course, "Mass Media and Deaf History," was taught from…

Parents' participation in their children's education is still a relatively new concept in the Czech Republic. Yet the parent-school relationship is considered essential for educational reform. This paper is the first report on research on the role of parents as educational and social partners of the schools. The research examines these…

To investigate whether television viewers respond differently to presidential debaters than radio listeners do (in other words, does visual content significantly shape the way audience members evaluate the candidates?), a study examined the first Ronald Reagan-Walter Mondale debate in 1984. Subjects, 66 adult volunteers (35 assigned to television…

This document presents a summary of a national telephone survey that examined messages sent to adolescent girls (ages 10 to 17) across 6 types of media most heavily used by adolescent girls: television, movies, magazines, music videos, television commercials, and magazine advertisements. The study asked what messages are sent about gender…