Examines case studies of coalitions formed by a for-profit corporation, a trade association, and a foreign government. Finds: coalitions perform an important role when representing public interest; media play a role as watchdogs but do not always rise to responsibility; and the public relations profession bears the brunt of public and media…

Explores and illustrates the different types of press relations commonly undertaken by terrorist organizations. Argues that large and small groups both engage in publicity efforts, but employ different patterns of press relations activities. (SR)

Suggests that the Spin Doctor is a new communication role, and raises questions about its relationship to the traditional public relations model. Discusses the implication of this new role for mass communication theory and for the practice of journalism. (SR)

Identifies a dozen major improvements to the mass media, relative either to the selection of information or to the presentation of it. Looks to the year 2045 when, without state intervention, the media may have developed a control system, based perhaps in universities, to monitor, evaluate, and advise the media. (TB)

Considers how to teach the various areas of mass media in sufficient depth, without sacrificing breadth. Discusses a variation of problem-based learning (PBL) as one possible solution to that educational conundrum. Focuses on a project developed by a group of public relations students using the PBL method. (SG)

States that New Zealand's public hospitals, converted into Crown Health Enterprises (CHEs) and required to operate within commercial restraints, were the target of attacks from politicians, medical organizations, community groups, and media. Examines press coverage of two similar CHEs over three months. Shows proactive media relations paid off in…

Examines the rise and fall of media coverage of the issues of gun control and political conflict in Australia after an incident of mass murder in April 1996. Aims to reveal the issue management process that occurred and the hidden agendas that motivated the political and media activity. Demonstrates the media's role in the creation of issue…

Investigates types of organizational rumors, their prevalence and effects, effectiveness of rumor management strategies, and associated psychological and situational variables. Finds 3 distinct dimensions of rumor effects: external ramifications (bad press), internal attitudes (lowered morale), and internal behaviors (increased absenteeism). (NH)

Examines ways to communicate pro-social messages to overlooked and underserved societal subgroups--specifically encouraging low-income persons to enroll in adult education programs. Finds that this audience does not use the mass media to acquire pro-social information--their main source of pro-social information is information from interpersonal…