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| Olson, Scott R. | 1 |
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Download full textOlson, Scott R. – 1989
Many current models of television viewing regard viewers either as passive receptors, active participants, or addled dupes. A study proposed a more flexible model for television viewing research. The study used the television program "St. Elsewhere," an example of "meta-television" (television programming which contains hidden…
Descriptors: Audience Analysis, Critical Viewing, Mass Media Role, Models
