A body of empirical research on sustainability in higher education burgeoned in the early 2000s (Kates et al., 2001). Academic literature on sustainability education rarely reaches policymakers, administrators, and other key leaders (hereafter referred to as leaders) who shape curricula and policy. These leaders typically consume articles from mainstream news sources that are written for nonspecialized audiences to support their decision making. To shed light on the prevalence of higher education for sustainability in the media, and thus what leaders are consuming, the authors analyzed trends in United States media reports from the last decade. To do so, they explored the following questions: How often is sustainability education being discussed compared with other disciplines? And, what is being reported about sustainability education? The authors analyzed media outlets consumed by leaders who are key in shaping curricula. Bringing sustainability education to the forefront of both mainstream and academic audiences is a critical first step to building long-term capacity to solve global sustainability challenges.