The premise is advanced that a major weakness of the everyday generic instructional systems design model stems from a too modest traditional conception of the purpose and potential of formative evaluation. In the typical ISD (instructional systems design) model formative evaluation is shown not at all or as a single, product evaluation step. Yet…

An analysis of an effective television commercial pictureboard would reveal (1) general message design, (2) sensory appeal, (3) audio and visual cliches as cues, (4) attention gimmicks, (5) memorability concerns, and (6) information loading. (CMV)

This paper explores relationships of visual images to verbal elements, beginning with a discussion of visible language as represented by words printed on the page. The visual flexibility inherent in typography is discussed in terms of the appearance of the letters and the denotative and connotative meanings represented by type, typographical…

Reviews relevant features for interactive video images of the four primary technologies that merge to intertwine themselves in interactive video (computers, television, instructional design, visual design); outlines critical structural elements of interactive video; and presents guidelines for creating interactive video images. (MBR)

Outline graphics provide concurrent access to both visual and verbal elements. Their logic is primarily but not exclusively verbal. They rely upon the visual aspects of layout design and symbology to compress the several ideas of a conceptual cluster into a single comprehensible holistic display. This paper introduces new terminology and lists and…

Discusses linear, or systematic, instructional design and development, including a 15-step model. Topics include needs assessment; formative evaluation; performance objectives; instructional materials development; pilot testing; design alternatives that challenge linear instructional design, including constructivism, anchored instruction, and…

Pointing out that interactive video (IAV) represents a synthesis of four primary technologies--computers, television, visual design, and instructional design--this paper discusses the what, why, and how of IAV visuals. The features and relevant aspects of each technology are briefly discussed, as well as the impact of each of these technologies…