Suggestions are offered to campus editors on ways to make periodical article headlines more arresting. Stressed are the need for accuracy, appropriate length, use of poetics, and cleverness. Examples of good and poor headlines are offered and the need to devote adequate time to headline preparation is stressed. (DB)

This article offers suggestions from the University of Redlands (California) and other universities on improving Alumni Board Handbooks. Considered are seven basic elements of the handbook; possible additions (such as a glossary of alumni-related terms and sample fund-raising letters); and the need to consider format, method, and cost in handbook…

This final report describes the review and evaluation of 10 years of Pennsylvania's 310 special projects in the areas of program promotion, program linkages, and staff development. Three major selection criteria were effectiveness, innovative qualities, and adoptability. Of some 97 projects reviewed, 21 were deemed exemplary. A reader survey of…

This brief essay explores the possible educational uses of cable television, and discusses how teachers can become involved in developing educational programs for cable. The paper begins by presenting practical steps that need to be taken if educational requirements are to be met in the highly commercial environment of cable television, and…

This packet of materials contains the pieces needed to create brochures, flyers, and handouts to market the abilities of persons with disabilities to potential employers. A "how to" section includes a glossary, instructions for reproducing brochures, tips for working with the media, and ideas and suggestions for using the videocassette,…

The Agency for Instructional Television (AIT) works with educational agencies in the United States and Canada as partners in the process of educational change through school television. The organization develops school television programming for consortia of state and provincial education agencies. Since 1970, it has completed nine major projects.…

Describes one public library's project of photographing teenagers reading around the library and making the photos into bookmarks with the library logo and a "read" message. Discusses the background, arrangements, photo session, assembly, distribution and publicity, and funding and community response. (AEF)

To apply promotional techniques and measure the impact and response on target adult basic education (ABE) enrollment, a project focused on (1) increasing awareness of adult education programs, (2) successful recruitment techniques; and (3) development of professional relationships with referral agencies. Activities included development of a slide…

This final report describes activities in 1979-80 of the project, Vocational Education Information Services (VEIS), which supported vocational education dissemination in Indiana. The narrative section is divided into sections corresponding to the five project objectives: (1) publish and distribute six special reports and four issues of the…

Provides 13 suggestions for academic library instruction, focusing on creating handouts for students, faculty and staff; promotional materials; creating Web pages; putting lecture notes on the Web; flexible scheduling; staying concise; providing materials in multiple formats; creating assignments to be returned to a librarian; group instruction;…

After a summary of accomplishments of phases I and II of the Methods and Materials for Entrepreneurship Education Project (identification of entrepreneurship skills and development of curriculum materials designed to develop these skills in community college level courses), this phase III report describes field testing, revision, and publication…

The goal of this special demonstration project was to develop adult secondary business education courses related to the computer. An additional phase focused on the development of a microcomputer-based program providing the needed computer literacy and applications for its use. An advisory committee identified five areas of instructional need:…

A campaign was undertaken to disseminate and distribute the self-contained sex-equity kit for secondary school personnel developed in fiscal 1979 as part of Project SEISMIC (Sex Equity in Schools; Modules in Careers). (The developed kit, which consists of a staff development program, a set of curriculum lessons, and a community outreach manual to…

Project Lifelong Learning identified strategies that could move the United States toward adult literacy by the year 2000, Goal 5 of the National Education Goals. It developed video and print materials to disseminate information about the strategies. Information in the literature fell into categories that suggested five strategies, with several…

This handbook, one in a series of works dealing with adult literacy education, is designed for use by volunteers who are responsible for recruiting students into literacy programs. Addressed in the first part of the guide are various steps in organizing a recruitment campaign that include getting to know the program staff, learning about the adult…