The issues which this article examines include the multiple determinism of behavior, the role of context, the multiple goals of personality measurement, the "subject" as potential expert and colleague, the analysis of environments, and the role of person variables. (Author)

Concludes that we are changing from a society whose goals were basically economic to one whose goals are psychological, and consequently we cannot expect the economists or the demographers to tell us to what extent these goals are being met or under what conditions they are most likely to be fulfilled. (Author/AM)

Argues that even for purposes of applied decision making, reliance upon criterion validity -- the degree to which measures correlate with specific criteria -- or content coverage is not enough, that the meaning of the measure must also be analyzed in order to evaluate responsibly the possible consequences of the proposed use, it is stated.…