In his focus article, "Rethinking Traditional Methods of Survey Validation," published in this issue of "Measurement: Interdisciplinary Research and Perspectives," Andrew Maul wrote that it is commonly believed that self-report, survey-based instruments can be used to measure a wide range of psychological attributes, such as…

This article explores the utilization of qualitative methodologies in program evaluation, the rationale for using these approaches, and the potential qualitative applications within evaluation. It also describes the "scientific" and "artistic" qualitative methodologies, suggests practical qualitative application, and calls for…