This article proposes a study design developed to disentangle the objective characteristics of a learning situation from individuals' subjective perceptions of that situation. The term objective characteristics refers to the agreement across students, whereas subjective perceptions refers to inter-individual heterogeneity. We describe a novel…

For a test that consists of dichotomously scored items, several approaches have been reported in the literature for estimating classification consistency and accuracy indices based on a single administration of a test. Classification consistency and accuracy have not been studied much, however, for "complex" assessments--for example,…

This study investigates measurement decision theory (MDT) as an underlying model for computer adaptive testing when the goal is to classify examinees into one of a finite number of groups. The first analysis compares MDT with a popular item response theory model and finds little difference in terms of the percentage of correct classifications. The…

In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

Develops and illustrates a method for clustering hierarchically the interrelationships between many persons, as represented in a matrix of a thousand by a thousand. (RC)

Three new indicators of psychometric quality for objectives-based statewide assessments are proposed. These measures provide indication of the stability of reported data on item and objectives mastery, the validity of assessment items for members of various cultural groups, and the convergent validity of prescribed objectives mastery scores. The…