Social validity is the extent to which procedures, goals, and outcomes are acceptable and important to end users and is not commonly addressed during assessment development. This article pilots a process of triangulating multiple methods to evaluate the social validity of a self-report assessment. These procedures were piloted using the Child…

In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

Seeking to increase conceptual understanding by sustaining adolescents' engagement and interest in secondary science classrooms, an intervention, the Engagement Model of Academic Literacy for Learning (EngageALL), was designed to implement a disciplinary literacy approach and organize instruction according to characteristics of student interest…

This book is intended for a one-semester or one-term course in educational research. It is designed to enable students to become intelligent consumers of educational research and to introduce its basic principles to those who eventually may be involved in research in their work. The chapters are: (1) "Introduction to Research in Education"; (2)…