Multitrait-Multimethod analysis and confirmatory factor analysis were used to investigate differences in Likert, Thurstone, and Semantic Differential techniques. Results indicated that these measurement techniques are not completely interchangeable. (JKS)

Bipolar adjective rating scales were constructed to evaluate selected needs from Murray's theory of personality. Internal consistency estimates of the bipolar adjective measures compared favorably to those of the Personality Research Form scales. Results suggest that certain personality traits are more amenable to valid measurement by bipolar…

The present study: (1) describes the development and make-up of a comprehensive semantic differential measure of school related attitudes for young children; (2) presents evidence for the reliability and the discriminant and convergent validities of the measure; and (3) discusses issues pertaining to the measurement of school-related attitudes in…

Presents a new approach to attitude measuring that provides a comprehensive index of favorability and salience, the primary attributes relevant to the study of any attitudinal issue. The new technique effectively separates indifferent research subjects from those who are neutral toward attitudinal issues. Discusses methodological advantages and…

A reading program's effectiveness can be assessed by investigating skills improvement together with attitude improvement. Frequently, teachers make questionable assumptions about student reading attitudes. To provide educators with a more accurate picture of students' expressed feelings, students' attitudes toward reading should be measured with…

Recognizing that the emotional state of the student is integral to his ability to learn, educators now place emphasis on testing in the affective domain. With this increasing demand for test data, ethical considerations must be taken into account as measurement instruments are designed, administered, and interpreted. Difficulties in instrument…