This paper argues that student orientation (SO) is a high order construct that should be measured formatively rather than reflectively. Using a discovery-oriented approach, conducted by supplementing educational and marketing literatures with in depth interviews from 23 academic staff in seven different universities, the authors identified three…

It has long been documented that not all students succeed in college despite being identified college-ready by college admission. Possibly, traditional measures of college readiness, such as class rank and scores on generally accepted standardized exams, fail to adequately represent the knowledge, skills, and attributes that are required by…