The following study explored the structures and themes found in a few episodes of a popular TV sitcom ("Friends"). Drawing on James Gee's ideas about critical discourse analysis as the main analytical lens for this study, this study discussed the language found in a sitcom and analyzed the complexity of structures and vocabulary in the…

Media literacy education is an emerging field in the US. At the same time, accountability in public schools is soaring. Critical media literacy, with its liberatory pursuits, is very much at odds with repetition and recall. Yet media culture is persuasive and pervasive, and critical media literacy's concepts are in line with critical pedagogy. So…

What is the value and what are the consequences of students gaining access to "critical" academic discourses about the media? Ideally, the acquisition of an academic discourse should make it possible for students to reflect on their own experience in a systematic and rigorous way. Nevertheless, a critical discourse about the media may…

This guide is designed to promote discussion of any photograph with students, whether encountered in the classroom, in textbooks, or in other school materials. The guide contains a one-page handout which uses Dorothea Lange's photograph "White Angel Breadline" to discuss 10 photographic elements: aesthetic elements, punctum, title,…

Much has been written about the power of media to influence the public through instruments of advertising and a variety of venues (Considine & Haley, 1999; Cortes, 2000; Kilbourne, 1999). In this chapter, the author has chosen to use a singular media focus--news--to support the critical importance of teaching media literacy skills to students. She…

Today information about the world around people comes to them not only through words on a piece of paper, but more and more through the powerful images and sounds of their multimedia culture. This explosion in information has presented a major challenge to the world of formal education. The transformation of their culture from an industrial age to…

The mass media teach whether or not mediamakers intend to or realize it, and users learn from the media whether or not they try or are even aware of it. This means all of the media, including newspapers, magazines, movies, television, radio, and the new cyberspace media serve as informal yet omnipresent nonschool textbooks. This raises an…

If media literacy is to become part of the K-12 school experience, enabling transformation in both curriculum and teaching, then teachers need to become literate first. Teachers cannot teach what they have not learned, and learned to value, themselves. Although more American teachers are becoming knowledgeable about media literacy, much remains to…

This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that…

Media literacy educators from the United States regularly pay homage to their colleagues in Canada. Canadians have talked about, thought about, taught about, and written about media literacy for many years. Canada first hosted a World Conference in media literacy in Guelph, Ontario, in 1990, and all provinces in Canada now include media literacy…

In this chapter, the author presents arguments to support a school curriculum that might forge a life of justice as well as develop a rational, analytical, and critical understanding of media texts that students use in classrooms and in out-of-school contexts. First, he begins by laying out the rationale for why media literacy matters in schools.…