One of the most basic and obvious sources of data for education policy analysis is text. This article discusses content analysis as an important part of the methodological toolbox for elucidating patterns and trends about education policy. Focusing specifically on media, I show how media content analysis can produce nuanced insights about the ways…

Argues that communication research needs to move toward better integration of observations on the microlevel with systemic generalizations about macrolevel phenomena, and reorient research away from the media behavior and responses of individuals and toward the cumulative consequences of media behavior over time. (SR)