Whether one works for Nike or in a library, it is tough to attract an audience. That is where smart marketing can make all the difference. Even though libraries do not have millions of dollars to spend on slick Madison Avenue ad campaigns to entice today's teens, librarians do have access to the media that kids love, and that is a great place to…

Designed for media specialists and educators, this issue includes five articles on innovative museum film programs. The first article describes a successful film program conducted at the Staten Island Children's Museum. The second article describes inventive children's programs at the Delaware Museum of Art. The programs use films and activities…

Describes a study which examined reviewers' treatment of controversial juvenile books in Booklist, Bulletin of Center for Children's Books, Horn Book, and School Library Journal. The total number of controversial books reviewed by each journal, promptness of reviews, and extent of discussion of controversial features are discussed. (MBR)

This report summarizes studies related to school library media that have appeared in "Resources in Education" (RIE) or "Current Index to Journals in Education" (CIJE) between June 1981 and December 1985. Reports and papers on library media programs are discussed in the following three broad categories: (1) Library Media…