Greenwashing is defined as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service" (UL Environment, 2013). As "green living" has become a marketable concept, and desirable consumers seek to enact a green identity, more companies are utilizing…

Third in a series on teaching methods in higher education, this updated volume reviews and evaluates research on audiovisual aids and related instructional hardware. While the emphasis is on the effectiveness of technical aids in higher education as instructional tools, some information on technical and administrative problems is also provided.…

Designed for media specialists and educators, this issue includes five articles on innovative museum film programs. The first article describes a successful film program conducted at the Staten Island Children's Museum. The second article describes inventive children's programs at the Delaware Museum of Art. The programs use films and activities…

This guide provides an approach for high school educators and instructors of adult learners to teach media literacy and promote an informed public conversation about the impact of violent imagery in the culture today. Five key goals govern the program: (1) to reduce exposure to media violence; (2) to change the impact of violent images that are…

This guide provides an approach for teachers of grades 4-5 to teach media literacy and promote an informed public conversation about the impact of violent imagery in our culture today. Five key goals govern the program: (1) to reduce exposure to media violence; (2) to change the impact of violent images that are seen; (3) to locate and explore…

This issue of "Media & Values" provides essays and teaching ideas for addressing the influence of television in society. Articles in this issue include: (1) "Wrestling with Television" (Elizabeth Thoman); (2) "Comics and Culture" (Rosalind Silver); (3) "Society's Storyteller" (George Gerbner); (4) "Five Important Ideas to Teach Your Kids about TV"…

Describes a courseware development project at the University of Oregon which explored use of interactive video with mentally disabled students to teach life enhancement skills. Discussion of the results of a pilot study of one of the modules includes information on student achievement and teacher and student reactions. (MBR)

Third in a series, this loose-leaf guide reviews resources for evaluating, selecting, and using software for teaching reading and communication skills. Sources of educational software listed include both commercial publishers and public domain sources. Software selection information sources are divided into journals, newsletters, and special…

This report on a seminar on mass media education which was held in 1986 for teachers in European elementary schools includes an introductory statement by the Seminar Director; summaries of four lectures; reports of three working groups; a concluding statement; and a list of participants. The five formal presentations were as follows: (1)…

This book offers a comprehensive analysis of British media representation of black people together with detailed examples of racial bias and practical teaching strategies and references to materials for teachers and teacher educators for examining this bias. The first section provides materials and exercises for in-service courses and workshops.…

Designed primarily for use by potential users of telecourses produced by other institutions or production houses, this guide provides fundamental information on the design, use, and management of telecourses, and describes experiences of successful telecourse users. It is noted that this guide is also applicable to radio courses, and the…

This guide contains three workshop modules to manage group discussion on the topic of the influence of the news media in the '90s. Module 1 instructs "How To Evaluate a News Story." Module 2 suggests "The Camera Never Lies - Or Does It?" Module 3 examines "What's Missing in the News: Democracy and the Media." Handouts accompanying module 3…

This program provides a new framework and approach for breaking the cycle of blame surrounding violent imagery in the culture and promotes an informed and rational public conversation about the topic. The goals of the program are to: (1) reduce exposure to media violence; (2) change the impact of violent images that are seen; (3) locate and…

This book presents reports on selected "local action" projects that were developed as part of the Equity in Technology Project, which was inaugurated in 1985 by the Educational Computer Consortium of Ohio (ECCO). The book is organized into three sections, one for each of the populations targeted by the project. An introduction by Alice Fredman…

This workshop kit consists of: (1) "Leader's Guide"; (2) "Handout Masters"; (3) special issue of the journal "Media & Values" on the theme "Children and Television: Growing Up in a Media World"; (4) "From Awareness to Action: Media Literacy for the '90s," a booklet on the basics of media literacy. The kit is designed for a four-part study of the…