Descriptor
| Media Research | 10 |
| Audiences | 5 |
| Newspapers | 5 |
| Higher Education | 3 |
| Journalism | 3 |
| News Reporting | 3 |
| Reading Habits | 3 |
| Use Studies | 3 |
| Adults | 2 |
| Attitudes | 2 |
| Cable Television | 2 |
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Source
| Journalism Quarterly | 7 |
Author
| Grotta, Gerald L. | 10 |
| Atwood, L. Erwin | 1 |
| Babbili, Anantha Sudhaker | 1 |
| Larkin, Ernest F. | 1 |
| Newsom, Doug | 1 |
| Raskopf, Jack | 1 |
| Wolf, Rita | 1 |
Publication Type
| Reports - Research | 5 |
| Speeches/Meeting Papers | 3 |
| Journal Articles | 2 |
| Tests/Questionnaires | 1 |
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Peer reviewedGrotta, Gerald L. – Journalism Quarterly, 1974
Concludes that newspaper publishers must look at the broadcast media in terms of relevant competition and search for those aspects of their product that will appeal to and serve a perceived need of the consumer. (RB)
Descriptors: Broadcast Industry, Higher Education, Journalism, Marketing
Peer reviewedGrotta, Gerald L. – Journalism Quarterly, 1977
Indicates that the correlation between circulation and price change for all daily newspapers published during this period was slightly negative, indicating a small decrease in circulation with a much greater increase in price. (KS)
Descriptors: Cost Indexes, Economic Factors, Media Research, National Surveys
Peer reviewedAtwood, L. Erwin; Grotta, Gerald L. – Journalism Quarterly, 1973
Supports the hypothesis that the news values of journalism students are strongly influenced by instructors in the course of only a single newswriting class. (Author/RB)
Descriptors: College Instruction, College Students, Higher Education, Journalism
Download full textGrotta, Gerald L.; Babbili, Anantha Sudhaker – 1982
A study analyzed the attitudes of newspaper subscribers and nonsubscribers to determine whether the two groups were truly distinct, homogenous segments of the public or whether there were "atypical" subscribers and nonsubscribers. Data were gathered through telephone interviews with more than 1,000 adults in the southeastern United…
Descriptors: Attitudes, Audiences, Information Sources, Media Research
Peer reviewedGrotta, Gerald L.; And Others – Journalism Quarterly, 1975
Descriptors: Higher Education, Mass Media, Media Research, News Reporting
Peer reviewedGrotta, Gerald L.; Newsom, Doug – Journalism Quarterly, 1982
Concludes that people with cable television tend to use all news media more extensively than those without it, but that cable greatly reduces the audience for news on local television stations. (FL)
Descriptors: Adults, Audiences, Cable Television, Comparative Analysis
Grotta, Gerald L.; Raskopf, Jack – 1981
A study examined the extent to which the availability of cable television service in a household diverted viewers from local television channels. Questions concerning media use were included in three comprehensive market surveys conducted in three diverse areas. Approximately 1,000 telephone interviews were conducted in the three areas. The…
Descriptors: Adults, Audiences, Cable Television, Commercial Television
Peer reviewedGrotta, Gerald L.; And Others – Journalism Quarterly, 1976
Descriptors: Advertising, Audiences, Journalism, Media Research
PDF pending restorationWolf, Rita; Grotta, Gerald L. – 1984
To determine what general aspects of photographs appeal to readers--as opposed to subject matter categories that might or might not be tied to events--95 college students reported their readership of three alternate front pages of the daily student newspaper. Specifically, the study examined whether readers were more likely to read stories…
Descriptors: Evaluation Criteria, Media Research, Photographs, Reader Response
Peer reviewedLarkin, Ernest F.; Grotta, Gerald L. – Journalism Quarterly, 1979
A survey of 481 individuals from a major southwestern metropolitan area suggests that a newspaper audience is not monolithic but rather a collection of numerous subsegments with different attitudes and needs regarding newspapers. (GT)
Descriptors: Age Differences, Age Groups, Attitudes, Audiences
