Concludes that corporate newspapers, which are designed to benefit management and employees, generally fulfill that function. (RB)

Presents a study of the amount of air-time black-oriented radio stations devote to news and public service broadcasting. (TO)

Finds that "low-energy information seekers" of differing values are favorably oriented toward direct reference--or attacking--political and commerical advertisement. (KS)

Summarizes data from five studies on the viewing and impact of the series "Roots." Findings compared and contrasted studies for frequency of viewing, perceived entertainment, emotional response, relevance to racial relations, and information. (JEG)

Investigates the values of mass communication students before and after undergoing formal training in mass media ethics. Claims that at the conclusion of the course students had adopted ethical mass media attitudes which incorporate a personal acceptance of democratic principles and a belief in equal rights for all. (MM)

Noting that radio call-in programs seem to contain the elements for active audience involvement and participation, a study was conducted to examine the hypothesis that information gain and surveillance are the primary gratifications sought through call-in radio programs, especially in a culture that has a strong oral tradition and relatively few…

Advertisers and other mass media communicators are interested in the potential cognitive and affective effects of various graphic designs, specifically relating to the recall of information and the attitude toward information presented. This study deals with the respondent's recall of information contained within an advertisement as well as the…

This study attempts to compare the perceptions and self-reported behavior of high, middle, and low authoritarian advertising executives, business executives, and members of the general public concerning the social effects of advertising. For the advertising sample, a total of 393 men and women were selected according to their executive positions…

The results presented in this article are but a portion of the information gathered in a larger survey examining the relative roles of "selective exposure" to and "selective retention" of political advertising during the 1972 presidential election. Random samples in two metropolitan areas in different regions of the country (Atlanta, Ga., n=281;…

This paper argues for the increased use of mass media content in the classroom. The overall benefits of using mass media content far outweigh the negative "mental set" effect. (Author/AM)

The highly rated television program series, "All in the Family," was used to test the relationship between attitudes espoused by televised characters and attitudes held by viewers of this type of television programing. On the basis of survey questionnaires, it was condluded that people who hold dogmatic and, especially, racist beliefs find…