Asserts that the varied publications of the Filipino-American press can provide valuable information on this cultural minority as well as on current affairs in the Phillipines. (KS)

The influence of media awareness on family planning adoption is examined according to 3 models: selective perception, reinforcement, and cognitive dissonance. (Author/JC)

Shows that the cultural content of Philippine print-media advertising does not reflect Philippine culture, but instead appears to reflect Western culture. (RB)

This paper examines the Philippine transition of power as a communication event where the role of the print and electronic media is juxtaposed to cultural and political-economic determinants. The paper attempts to describe the similarities and differences between culture and communications in the Philippines and the United States. An…

A study tested a causal model of international communication media appraisal using audience evaluations of tests of two films conducted in the Philippines. It was the fourth in a series of tests of the model in both developed and developing countries. In general the model posited determinative relationships between three exogenous variables…

Editorials in four prestigious American papers and two Filipino dailies addressing the 1986 election and revolution in the Philippines were compared for differences. Four hypotheses were tested: (1) that in treatment of the Philippines, editorials in the U.S. national prestige press would place more emphasis than do those in the Filipino…

To identify the listening habits and preferences of the audience of a radio-braodcasting station, DXCD, in a rural area of the Philippines, a questionnaire-based survey was conducted. A total sample of 960 respondents was interviewed. The methodology of the survey is presented, and the demographics of the area described. Results are tabulated in…

With the overthrow of Ferdinand Marcos from his 20-year rule of the Philippines, the news media regained its freedom and its voice, and now faces a new set of problems: low circulation, questionable ethical standards of reporters and their lack of experience, and ominous indications from the Corazon Aquino government that the administration might…

Analyzes the alternative media and their reporting up to the February 1986 revolution in the Philippines. Shows that they broadened the context in which key events could be interpreted, and influenced those segments of the audience that provided new leadership. (MS)

Mass media in the Philippines at present show two seemingly opposite trends: a small but noticeable increase in the number of provincial newspapers, and a reduction in the number of radio stations in certain areas. Two general features of the media situation, the private ownership of the media and the need for progressive public service…

The primary purpose of this project was to compile, translate, and publish educational media research material from the major Asian countries and to make that information available in the United States. Educational media research and experimentation is interpreted to include experimental programming, testing, evaluation, and use of all the newer…