This investigation demonstrates the applicability of Stephenson's Q-Methodology, a psychological instrument, for gathering qualitative data concerning television news audiences. A questionnaire consisting of statements describing a possible news format was distributed to the viewers of three commercial television stations in Baton Rouge,…

This study examines two psychological variables that could erode journalistic objectivity--the reporter's attitude toward his source and his expectation of future meetings with the source. Seventy student reporters were randomly assigned to conditions by instructions contained on assignment sheets. The hypotheses tested were that a positive…

This research was undertaken in an effort to identify the desirable competencies of announcers as required by the broadcast industry. In order to identify the announcing competencies sought by the broadcast industry, a questionnaire was mailed to a representative number of Texas radio and television station operations managers. The random sample…

This study measured audience perceptions during the course of a prerecorded segment of the television series "Emergency" and compared audience responses with the occurrence of specific production variables: subject movement, camera movement, cutting rate, image size, and so on. Audience-response equipment, capable of recording ratings…

This study was undertaken to determine if the instructional quality of audiovisual materials is improved when student self-tests are included in the program. Two sound/slide programs on reading line graphs were tested on one-year vocational students at Forsyth Technical Institute, North Carolina. Twenty students in the experimental group used…

It was hypothesized in this study that, because of strong socialization pressures, gatekeepers would have stronger agreement and accuracy relations with the publisher than they would have with the audience and that the gatekeepers' congruency relations with the publisher and audience would not differ significantly. Additionally, research questions…

The objective of this document is to make recent master's theses known to professionals and students who may profit from the work of colleagues. The compilation is also intended to serve as an indication of the current nature of graduate education in the field. Included in the compilation are sections covering site analysis; park users and…

This study explores the dimensions of credibility in newspaper and television news and compares the dimensions of media credibility with those of interpersonal source credibility. Subjects, 401 Kent State University undergraduates, were given a 12-page questionnaire designed to assess attitudes toward the following: newspaper national and…

This study investigated the psychophysiological reactions of male and female subjects to cinematic elements: varying camera distances, panning shots, tracking shots, and zooming shots. Fourteen males and 15 females, members of an introductory speech course at Northern Illinois University, viewed five films that varied only in the presence or…

This study examines the relationship between public television and the urban community in three cities--New York, Washington, D.C., and Atlanta--from 1952 to 1975. Analysis of the results indicates that, between 1952 and 1966, there was virtually no interaction between the urban black community and educational television, the predecessor of public…

This study examined the paralinguistic behavior of three presidential candidates in on-camera and on-mike speeches made during their campaigns. Using tape recordings, a detailed micronotation was made of candidates' paralinguistic patterns, both while speaking on-camera and on-mike and while speaking under circumstances that were not for a mass…

This study was designed to explore two questions: do a listener's reactions differ by media; and do variables such as credibility, saliency, and recall function independently in realistic rhetorical situations? The study was designed to investigate listening variables as they function in field communication situations through the use of…

This study was conducted to determine the reading difficulty of commonly available, mass political literature, thereby to determine the reading level necessary to comprehend the bulk of these materials. Material was sampled from three issues of each source--three newspapers and three magazines--during convention and election time periods. To…

The effect of physical mobility on news consumption and on preference for a particular news medium for different geographic news was investigated in this study. A survey of 652 residents of Lansing, Michigan, linked levels of mass media news usage to the extent of residential mobility and to national and foreign traveling indexes. Demographic…

The purpose of this study was to determine the congruence of practices of the student press with the developing body of judicial law. A questionnaire was submitted to a random sample of principals, faculty advisors, and student editors in New York State high schools. The questionnaires were analyzed in terms of the legal criteria previously…