Argues for a multidimensional approach in the study of telecommunications, one that combines critical, historical, and social scientific research and methods. (PD)

Discussion of attitude change through mediated instruction and how attitudes are related to learning is followed by guidelines for the use of six categories of persuasion techniques by instructional designers. Summaries of research findings on the effectiveness of each technique in mediated instruction are included. (MBR)

This basic, entry-level guidebook introduces public broadcasters to videotext or teletext technology and the range of services it can provide. Following an explanation of basic terms and a review of the early history of videotext, a summary of research findings from commercial and public trials of teletext addresses such topics as consumer…

Guidelines for selecting and using pictures to guide instructional decisions and behaviors are based on three areas of research: role of pictures and how they improve learning, how context or environment in which pictures operate can influence usefulness, and how physical and perceptual characteristics of pictures affect their function. (MBR)

Contends that academics have much to offer as consultants to the rapidly developing electronic media. Discusses fees, opportunities, methodological considerations, and ethical concerns. (PD)

Discusses the need for formative evaluation in radio programing, and outlines 11 approaches to radio research. (CMV)

Both general and specific guidelines are proposed for the use of different types of graphics under specified conditions which would be relevant to various instructional applications of the videodisc. The general guidelines cut across several conditional variables--e.g., color, realism, motion--while the specific guidelines are directly related to…

This booklet is intended to help decrease the barriers of prejudice toward people who have mental illnesses. It serves as an educational tool to eliminate the stigma associated with mental illness and to help develop anti-stigma or anti-discrimination programs. Increasingly, the media is doing a better job of breaking down the stereotypes…

Outlines the six steps in a simple opinion survey technique for gathering information about those students who usually purchase the school yearbook. (RL)

Future methods of communicating with alumni are summarized including the use of computers, video discs, cassettes, cable television, holography, and satellites. (JMF)

This book addresses possible negative effects of children's viewing of inappropriate media content and how parents can respond. The discussion of children's responses to frightening mass media is based on the findings of controlled research but also includes real-life examples, many presented in a child's or parent's own words. Following an…

Dealing with a variety of issues related to media ethics and press responsibility, this report presents 12 essays on editorial policy and reporters' responsibility. The essays discuss the following: (1) a reporter who posed as a jail officer to gain entry into a prison to interview an inmate, (2) a journalism professor's opinion as to the ethics…

Suggests possible uses historians can make of film materials drawing on the Cooper Library (University of South Carolina) collection. Stresses the need for using outtakes to show an accurate sense of unedited history. Illustrates the value of film in understanding European fascism, and urges coordinating textbooks and film for an effective…

Discusses the media effects approach broadly, to point out limitations the traditional approach imposes on the field, and discusses a "mix of attributes" approach with a focus on the study of "new" technologies for the dissemination of news. Argues that the mix of attributes approach would better serve to advance both theory and empirical research…

Addresses the nonuse and misuse of sound when designing instruction using educational technology and presents the Structured Sound Functions (SSF) Model to improve sound attribute research and scriptwriting guidelines. The preference for visual interfaces is discussed, including educational television (ETV), and the creation of sound-image…