Descriptor
| Advertising | 3 |
| Media Research | 3 |
| Social Values | 2 |
| Audience Analysis | 1 |
| College Students | 1 |
| Community Attitudes | 1 |
| Consumer Economics | 1 |
| Cultural Influences | 1 |
| Educational Attainment | 1 |
| Foreign Countries | 1 |
| Group Unity | 1 |
| More ▼ | |
Source
Publication Type
| Reports - Research | 3 |
| Tests/Questionnaires | 3 |
| Speeches/Meeting Papers | 2 |
| Numerical/Quantitative Data | 1 |
Education Level
Audience
Location
| Thailand | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Adams, Paul D. – 1987
A study investigated the kinds of content total market coverage (TMC) publications carry, the role of the newsroom in publishing them, and how closely identified they are with the parent newspaper. These TMC publications, begun only a few years ago, are designed to cover the total market with selected, preprinted advertisements inserted into…
Descriptors: Advertising, Audience Analysis, Community Attitudes, Marketing
Yankelovich, Daniel; And Others – 1984
This report summarizes results of a 1984 study of the lifestyles, values, buying behavior, and media habits of the Hispanic American market. First, a number of shifts in U.S. political, social, and economic life (since 1981, when the first study of this type was conducted) which are changing the orientation of Hispanics are discussed. These shifts…
Descriptors: Advertising, Consumer Economics, Educational Attainment, Group Unity
Download full textThongprayoon, Boonchan; Hill, L. Brooks – 1987
A study investigated the effects of U.S. mass media on three dimensions of Thai society: lifestyles, social problems, and value conflict. A total of 100 two-part questionnaires were distributed to Thai students at southwestern public universities in the United States. Forty males and 28 females, whose lengths of stay in the United States varied…
Descriptors: Advertising, College Students, Cultural Influences, Foreign Countries
