Codes 1038 magazine advertisements spanning 1940 through 1950 for mode of address in the child's body, face, eyes, and other areas. Indicates, regarding mode of address, significant rotating image trends toward a more direct address in the eyes and face of the child in the postwar period--trends that were absent in prewar and war years. (PA)

Examines the structure of international news flow and its determinants. Reveals inequality of international news flow between core and periphery, with Western industrialized countries at the center. Finds that the news flow network is structured into eight geographic-linguistic groups. Indicates flow is influenced by a country's economic…

Documents the nature and extent of electronic bulletin board use. Compares predictions about the success of collaborative media based on two theoretical perspectives: file contribution levels, and system adoption rates. Finds both to be related to a measure of symmetry in user participation. (NH)

Explicates the concept of community integration and its dimensions. Specifies structural and media antecedents and political consequences of these dimensions. Uses 15 indicators to test the hypothesis that integration is a multidimensional concept. Reveals that community integration has at least five dimensions: psychological attachment,…

Supports the hypothesis that exposure to nonmediated information that conflicts with information gained from a media source would cause an increase in media skepticism. Suggests that media skepticism may be a useful construct for future research in communication processes and effects. (NKA)

Explores the potential role of mental imagery for media effects in emotional responses to frightening mass media, and in the effects of the media on beliefs in UFOs. Finds that individual differences in vividness of mental imagery may play a crucial role in moderating both types of media impact. (SR)

Examines the history of the cultural imperialism debate. Reviews international questions raised concerning the role and influence of the still-popular Hollywood products. Examines changing ownership patterns in Hollywood (buyouts by major foreign interests). Notes important trends, and suggests areas for critical research. (SR)

Finds that more permissive sexual attitudes and lower levels of punitiveness were associated with adolescents' greater enjoyment of "slasher films." Shows that traditional attitudes toward females' sexuality were positively associated with gore-watching motivations and with greater enjoyment of previews featuring female victims. (SR)

Investigates the newsworthiness of international terrorism. Relates the concept of deviance as a predictor of newsworthiness to the specific attributes of terrorist events and their impact on media selection (coverage or no coverage) and prominence of coverage. (SR)

Proposes two new econometric models for testing the principle of relative constancy (PRC). Reports on regression and cointegration analyses conducted with Belgian mass media expenditure data from 1953-91. Suggests that alternative mass media expenditure models should be developed because PRC lacks of economic foundation and sound empirical…

Explores how synergy and related strategies have become major building blocks of the global mass media system, used to optimize their presence across many media channels as possible, and to organize cross-media activities across national borders. Discusses synergy and media fragmentation, making synergy work, synergy beyond advertising, and…

Assesses the nature of the relationship between experienced loneliness and media gratifications. Finds that chronically lonely college students rely less on media for escape than do others and that they reported the least motivation for watching their favorite soap opera. (SR)

Examines the influence of mass media, interpersonal channels, and self-efficacy on risk judgment. Confirms that mass media channels influence social-level risk judgments. Finds that personal-level risk was influenced to some degree by mass media channels and that interpersonal channels and self-efficacy account for some variance on social-level…

Tests relationships between trust in television news and newspaper coverage and each of four attitude components: direction, intensity, closure, and involvement. Finds significant relationships for all four components. Notes that existing hypotheses relating credibility to attitude have not anticipated that credibility might be related to more…

Discusses developments which have helped erode U.S. media's competitive advantage in the global media marketplace. Argues that, to reclaim dominance, firms need to adopt cooperative business strategies, such as the formation of joint alliances. Gives examples of successful alliances. (SR)