This investigation considered description, association, and inference regarding television viewing patterns and motivations of aging persons. Among its findings, this study concluded that television--aside from its important role in disseminating information and entertainment--also functions to occupy idle time and to fill a companionship vacuum…

Populations where free access is denied pose special problems to the survey researcher. In attempting to make general estimates of the size of the composition of the audience in the USSR to Western radio broadcasts, a simulation technique (Mostellerization) has been developed which provides estimates of underlying data from aggregate results. (PD)

Found considerable support for the hypothesis that voters who rely on television use candidates' image characteristics to make their voting choices more than do voters who rely on newspapers. Found little support for the second hypothesis that candidates' stands on issues will play a stronger role among voters who rely on newspapers. (PD)

Advocates the more extended treatment of content analysis in political communication research. Develops a fourfold scheme for classifying verbal and nonverbal communication content and illustrates the use of the scheme in political communication research by analysis of the 1960 and 1976 presidential debates. (JMF)

Examined media dependency involving the interaction of exposure to television viewing, exposure to newspapers, and the expressions of reliance on one medium or the other. Concluded, among other findings, that individuals who rely on a particular medium are better able to extract political information through exposure to that medium. (PD)

Discusses four conceptual issues in the uses and gratifications approach: the nature of the active audience; the role of gratification orientations in mediating effects; the social origins of media needs and uses; and the shared interest of audience members in perceptions and cognitions about mass media content. (JMF)

Argues for reversing emphasis on uses and gratifications research in favor of an expectancy model which holds that selection of a particular medium depends on (1) the expectation that the choice will be followed by a message of interest and (2) the importance of that message in satisfying user's values. (PD)

Discusses the limited value of research based on the uses and gratifications approach, particularly in the area of political communication. The limitations arise from the approach's commitment to the variable analytic method. (JMF)

Tests the traditional two-part hypothesis that partisan predispositions motivate a person to be selectively exposed to political campaign communications, which in turn serve to reinforce those original predispositions. Draws inferences about differences in these processes that exist between adolescents and their parents. (PD)

Examined the concepts of legitimacy and deviance. Investigated the hypothesis that U.S. media support centrist political groups by delegitimizing deviant political groups. Found some supporting evidence that media coverage of deviant political groups makes them seem ridiculous and eccentric. Discussed implications for journalists and journalism…

Discusses media-centered communication research models and applies them to a field setting in Venezuela in an attempt to assess the extent to which social processes depend on mass communication. See CS 703 632 for subscription information. (MH)

Analyzed relationships between Swedish citizens' educational levels and their information seeking, knowledgeability, and information dissemination to other individuals and politicians. Found that the poorly edcucated were high on information seeking but lower on retention and dissemination. Concluded that the "influence gap" is more of a…

Results indicate that while amount of newspaper reading does not covary with knowledge of city affairs, the reasons why people read newspapers matter. If people read to learn about municipal politics, they tend to be taught. If they read for fun, they learn little. Media effects depend on motives of media users. (PD)