Offers a response to Kozma's article and his views on educational technology. Maintains that Kozma focuses too much on technology-driven instruction and learning and over-emphasizes the role of media research. Discusses the role of technology and considers the future of academic programs in the field, particularly doctoral programs. (LRW)

Proposes directions to help researchers balance instructional technology goals with the performance of well-designed and scientifically sound studies. Issues concerning the external validity of studies, use of media replications, and learner control as a means of adapting instructional strategies to individuals are emphasized, and designs for…

Discussion of the amount of mental effort children invest in television viewing versus book reading focuses on a Dutch study based on Salomon's model and his studies with children in Israel and the United States. The depth of information processed is discussed, and differences in results are examined. (18 references) (LRW)