In "Star Trek," Scotty suggests that Transwarp beaming is "like trying to hit a bullet with a smaller bullet, whilst wearing a blindfold, riding a horse." The study of social media faces similar challenges because new tools are developed at a rapid pace and existing tools are constantly being updated with new features, policies, and applications.…

A study was conducted to create a portrait of a contemporary art film audience. A survey containing open- and close-ended questions was sent to 329 persons on the mailing list of the International Museum of Photography at the George Eastman House in Rochester, New York, an institution that also runs an art theatre. Among others, analysis of the…

Marshall McLuhan's thesis that the "media is the message" can be criticized from two perspectives: that communication can be divided into content and media, and that media is the element that most affects human consciousness. The weight of numerous illustrations are to the contrary. Furthermore, the assertion is so broad that there is no…

Lists some of the jargon adapted to journalism and media research from the social sciences and behavioral science research. (RB)

THIS IS A KEY-WORD-IN-CONTEXT INDEX AND BIBLIOGRAPHY ON MASS COMMUNICATIONS RESEARCH AS REPORTED IN THE SOCIAL SCIENCE JOURNAL LITERATURE, PARTICULARLY, AS RELATED TO THE INTEREST OF MAGAZINE EXECUTIVES. TABLES IN THE INTRODUCTION SUMMARIZE COMPUTER FINDINGS ON THE LITERATURE ACCORDING TO RESEARCH METHOD USED IN THE STUDIES, THEIR RELEVANCE TO…

Provides a definition for the history of communications that will aid those who are researching the media. (RB)

Concludes that print and broadcast media differ substantially in terms of the extent and nature of the responses to advertising they elicit from viewers. (RB)

Reports that callers to a radio talk show were more likely than average to be single, living alone, alone at the time of the call, and not a member of any organization. (GT)

Identifies the major insights concerning contemporary communication and media practices associated with the postmodern condition and evaluates their contribution to critical media studies. Suggests that postmodern media studies are themselves a symptom of the very postmodern culture they seek to analyze. (RS)

Argues that consideration of the strength of ties between communicators can help reconcile disparate results on the impact of new media on social relations. Suggests that viewing results from the perspective of the strength and nature of the social network tie can help in the use of electronic and nonelectronic means of communication. (Contains…

Results of two studies indicate that word messages carry more impact than pictures and an analysis of variance reveals that iconicity and sensationalism each related positively to both evaluative-ethical and interest-vitality ratings. (RB)

Attempting to introduce a new viewpoint to communication studies, this speculative and philosophical paper posits technology as an "echo of consciousness." Section one examines technology as a manifestation of attitude, presenting the premise that technologies, consciousness, and systems are not separate components, but products of…

When education (teaching and/or learning) is considered to be an art, then it seems obvious that the methods of artistic inquiry would be appropriate analysis techniques. Such analysis seems to be rare or non-existent in educational technology. Semiotics, the theory of signs, provides one such set of methodologies for examining text. This…

Concludes that the public's right to know affects the public employee's attitude toward information in his organization. (Author/RB)

Supports the hypothesis that political caricatures are not static but can evolve over a relatively short period of time to reflect more positively or negatively on the person being caricatured. (RB)