Suggests that (1) research has not produced an algorithm for the selection of media formats, (2) more research is required on the effects of present technology, and (3) production decisions are influenced by many considerations. (Author/CMV)

Three types of stimulus materials (text, film, and live demonstration) were used to teach graduate students cardiopulmonary resuscitation; and verbal learning and a motor skill task were measured to determine the effectiveness of the different media. No significant differences were found among the three modes of instruction. (Author/JEG)

This paper presents a global approach to the media comparison literature. Beginning with the pros and cons of media research, it discusses the results of both individual and meta-analysis research, compares the different methods researchers have used to determine media selection, and concludes with the most recent trends in media selection. It is…

In planning media systems for individualized study it is valuable to know if printed materials are as effective as projected materials in promoting student recall. An experiment to compare printed and projected materials utilized subjects from graduate school, the tenth, and the twelfth grade. Subjects were tested on images in either printed or…

Studies whether presentations by an iconic system (pictures) or a linguistic system (print or audio) aid learning. Tests given fourth-to-sixth graders showed alternation between systems, using each to assimilate information. Learning was not as effective when content differed between the systems and this information was presented simultaneously…

This study compared childrens' apprehension of an unfamiliar story either read to them from an illustrated book or presented as a comparable televised film. Subjects were 48 children, 24 of them six to seven years old, and 24 nine to ten years old, who were randomly assigned to one medium condition and individually presented the story. Response…

The purpose of this study was to determine the relationships between academic achievement, rote learning, learning for understanding, cognitive style, and the medium of presentation (print versus television) for adult students in lifelong learning situations. A content learning package was prepared for presentation in the two media and…

The level of abstraction of the message and the educational effects of five media presentations (Print, verbal sound, print/pictures, print/verbal sound, and pictures/verbal sound) were experimentally investigated. The media components were presented singly or in combination to 6th grade students in a uniformly controlled consistent environment.…

Proposes a framework to help course developers design criteria for optimal media deployment. The merits of radio, television, audio, video, and print are briefly compared with computer-based media and analyzed in light of six types of media characteristics: symbol system, access, controllability, student reactivity, interactivity, and adaptivity.…