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Peer reviewedRyan, Michael – Journal of Black Studies, 1982
A small sample of Blacks in poor, urban areas was studied to identify the extent to which age, sex, occupation, and income are related to media preference and attitudes toward the media. Occupation and income were not predictive of preference for media content and attitudes toward media. (Author/GC)
Descriptors: Age, Black Attitudes, Income, Media Research
Peer reviewedBurgoon, Michael; And Others – Journalism Quarterly, 1981
Concludes that the morning lifestyle habits and media use habits of audiences are useful predictors of receptivity to morning newspapers in a market area. (FL)
Descriptors: Audiences, Journalism, Marketing, Media Research
Download full textReagan, Joey – 1981
A study examined data from 1,828 adults in 17 cities in the United States to test a model of how community integration (sense of community) and use of media affected voting and other political participation. The portion of the model dealing with mass media included the new concept "quasi-mass media," which involves more personalized…
Descriptors: Citizen Participation, Communication Research, Information Needs, Information Sources
