Research on parental monitoring of children's media use suggests parents can reduce the negative effects of media exposure on children, although this research is rarely conducted with elementary school children and leaves open questions about whether parents or children are better reporters. Participants were 1,323 children, their parents, and…

This study measured audience perceptions during the course of a prerecorded segment of the television series "Emergency" and compared audience responses with the occurrence of specific production variables: subject movement, camera movement, cutting rate, image size, and so on. Audience-response equipment, capable of recording ratings…

Reports on an investigation focusing on the interrelationships of certain media and nonmedia variables (including newspaper, television, and candidate image variables) that appeared to be operating in a way that influenced the outcome of 23 Texas mayoral races. (Author/GT)

Uses log linear analysis to show that political activity is a potent predictor of media use. (FL)

Hypothesizes that instrumental media motivation, selectivity, attention, and involvement are positive predictors of satisfaction, parasocial interaction, and cultivation effects from watching daytime television serials; avoidance, distraction, and skepticism were seen as negative predictors. Finds support for these expectations through three path…

A study was conducted to discover whether (1) use of each of the print and broadcast media could be correlated with subjects' knowledge level, and (2) whether controlling for dogmatism would increase the proportion of media users, with higher levels of knowledge among those less dogmatic, and decrease the proportion among the more dogmatic.…

Reports on a study undertaken to determine whether status inconsistency (discrepancies within individuals regarding such factors as income, occupation, and education) would contribute additional explanation of variance in attention to public affairs media content beyond the effects of individual status predictors. (GT)

Data from personal interviews with 268 black adults living in predominantly black neighborhoods of San Francisco, California, were used to examine the relationships among political participation, media exposure, and various individual characteristics. Results showed that reading general news magazines had the strongest interaction with the three…

A study was conducted to examine the influence of parents' attitudes toward and use of media on their college-age children's media use and attitudes. Telephone interviews were conducted with 400 university students in the Northeast, and a questionnaire was sent to their parents. Both instruments measured media use variables, attitudes toward the…

Perceived ethnic discrimination was studied by surveying 388 members of the Latino community in Chicago (115 Puerto Ricans, 162 Mexicans, and 111 Cubans). A factor analysis of how these Latinos perceived the treatment they got from 19 private and public social organizations (such as churches, libraries, and landlords) produced four dimensions of…

Research sought to develop a quantitative model for the prediction of learning effects of a bilingual children's educational television program. The stimulus program series consisted of 30 sessions of Carrascolendas, a Spanish-English series which was based on specified behavioral objectives and aimed at students through grade 2. Learning effects…