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Van Niel, Eloise – Phaedrus, 1978
Television programing governed by national policy is described. The Advertising Code is noted, as are sources of foreign programs, media research agencies, and references to Malaysian media studies. (RAO)
Descriptors: Childrens Television, Foreign Culture, Media Research, Program Descriptions
Bradley, Harry – Educ Training, 1969
Descriptors: Closed Circuit Television, Educational Experiments, Educational Programs, Electrical Occupations
Maeda, Jiro – 1980
The development and use of broadcasting satellites in Japan are discussed in this paper. The paper describes the medium-scale experimental broadcasting satellite, YURI, launched by NASA in 1978, and reports that experiments with YURI in the areas of basic technologies in the broadcasting satellite system, experiments on satellite control…
Descriptors: Aerospace Technology, Broadcast Industry, Communications Satellites, Foreign Countries
Bamberger, Nancy J.; Goodfriend, Kathleen K. – 1983
Defining videotex and teletext as the most revolutionary innovations in communication since the invention of movable type, this paper describes The Interactive Videotex Project of public television station KPBS in San Diego, California. Following a brief overview of videotex and teletext technologies, the paper discusses (1) the development of the…
Descriptors: Computer Oriented Programs, Educational Television, Home Programs, Information Systems
Blosser, Betsy J.; And Others – 1985
To address the issues of drunk driving and failure to use car restraints among teens and young adults, a 21-month-long media campaign has been developed especially for the 15- to 24-year-old audience to compare the effectiveness of paid advertisements and public service announcements. A formative research approach to message design will be used to…
Descriptors: Adolescents, Advertising, Alcohol Education, Audience Analysis
Download full textJapan Broadcasting Co., Tokyo – 1975
A special issue of NHK Today and Tomorrow, published by Japan Broadcasting Company, describes open-circuit and classroom broadcasts. Policies of NHK are explained and standards listed for educational programs in general, school programs, children's programs, and cultural programs. The scope of classroom broadcasts is described and a schedule…
Descriptors: Broadcast Industry, Correspondence Schools, Educational Development, Educational Television
John and Mary R. Markle Foundation, New York, NY. – 1974
The John and Mary R. Markle Foundation, chartered in 1927 to promote the advancement and diffusion of knowledge and the general good of mankind, currently conducts a program to strengthen educational use of the mass media and communications technology. The foundation's annual report begins with the president's essay on the history, philosophy, and…
Descriptors: Annual Reports, Communications, Educational Media, Educational Technology
Development Communication Report, 1979
The title reflects the first and major article in an issue of this newsletter devoted heavily to video technology. The flexible capabilities of videotape used with microteaching are presented and illustrated with case studies of childhood education and rural health development programs in Nigeria, improvement of nurses' communication skills, and…
Descriptors: Broadcast Television, Case Studies, Developing Nations, Diffusion
