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| Advertising | 1 |
| Behavior Modification | 1 |
| Community Cooperation | 1 |
| Community Information Services | 1 |
| Crime Prevention | 1 |
| Mass Media Effects | 1 |
| Media Research | 1 |
| Motivation Techniques | 1 |
| Program Effectiveness | 1 |
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| O'Keefe, Garrett J. | 1 |
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| Reports - Research | 1 |
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Download full textO'Keefe, Garrett J. – 1983
In contrast with earlier findings indicating that public information campaigns produce little change in public attitudes and behaviors, current research suggests that the Advertising Council's "Take a Bite Out of Crime" campaign, initiated in 1979, has had a substantive impact on the public's response to crime prevention. Data from a…
Descriptors: Advertising, Behavior Modification, Community Cooperation, Community Information Services
