Media Credibility: Taking the Measure of a Measure.

Shaw, Eugene F.

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Peer reviewed

ERIC Number: EJ085825

Record Type: Journal

Publication Date: 1973

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Media Credibility: Taking the Measure of a Measure

Shaw, Eugene F.

Journalism Quarterly, 50, 2, 306-11, Sum 73

Using modifications of Roper questions, study involving college students finds media use and credibility correlated, which suggests the methodology in Roper questionnaire may distort results.

Descriptors: College Students, Communication (Thought Transfer), Mass Media, Media Research, Research Methodology, Television Surveys

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