In the process of experiential learning, students acquire skills and values as the consequence of a direct experience. Experiential learning draws on senses, emotions, and cognition and appeals to learners' entire being. Such learning, by nature, enables the development of a variety of capabilities, such as planning, teamwork, coping with…

The influence of media richness, media attentional load, social influence and users' prior experience with media on selection of media to transmit different messages to peers within an educational organization was tested. Media were discriminated by all potential variables. Support was found for the role of prior experience and social influence in…

This article examines the impact of several variables on media choice among 51 distance education course coordinators at the Open University of Israel. Hypotheses were drawn from Media Richness Theory (Daft & Lengel, 1984), Social Influence Theory (Fulk, 1993), Media Symbolism (Trevino, Lengel & Daft, 1987), and Experience Account (King…

A study compared advertising media usage, advertising reach, and consumers' attitudes toward advertising in Israel and the United States. The study used data gathered from an Israeli survey of 1,600 consumers and an American survey of 1,500 consumers. The findings revealed that the press was the dominant advertising medium in both countries, in…

One response to the disappointment from the curriculum reform of the 1960's has been an increased tendency towards more teacher autonomy in determining the curriculum. Seven modes of curriculum development in terms of the role of teachers have been identified. Listed from Center to Periphery these are: Centrally Based, Locally Centrally Based,…

A miniresearch project is reported on the attitudes toward minority groups and women in English textbooks used in Israel. The questionnaire and 12 criteria used offer a simple method by which teachers can examine and select materials they review for class use. (LB)