Even a quick review of U.S. households, daycare centers, and preschools reveals widespread use of digital programs and products with young children. Research indicates that regardless of the hard technology that delivers these digital applications, their content most significantly affects the experience and outcomes. A primary question thus…

A limited overview of some media related factors, this document should be helpful to the learning center manager who lacks extensive experience with media. It discusses important theoretical factors associated with media selection and summarizes research concerning the use of color and of motion in learning. Descriptive information concerning…

Questions why managers choose one communication medium in preference to another. Proposes a role for social factors in media selection. Finds, employing a large field-collected sample, strong support for Information Richness Theory, a rational-choice model connecting managers' media choice to task characteristics like variety and analyzability.…

The extent of the cognitive equivalence between a picture and the depicted object is the result of an interaction between the picture and the observer. The observer's reaction is largely determined by his pictorial sophistication and cultural background. (Author/STS)

States that understanding media acquisition behavior is becoming increasingly important because the amount of and access to information is growing at a staggering pace. Hypothesizes that both task routineness and source accessibility influence media selection. Tests hypotheses by having subjects select among media. Shows an interaction effect of…

A telephone survey of 1,487 adults in 91 nonmetropolitan areas of Tennessee was conducted to determine the nonmetropolitan newspaper audience, the exposure and effectiveness of nonmetro newspaper advertising, and the complementary relationship of advertising media, particularly newspapers and television, in nonmetropolitan markets. The results…

A three dimensional classification of psychological attributes of media is proposed. Using this classification system to related media, learner, and task characteristics may lead to a rational approach to media selection. (Author/STS)

A review of two types of studies; those in which media were added to conventional instruction, and those in which media replaced conventional instruction. The studies were selected to help the media director justify media programs. (Author)

Research concerned with the teacher's ability to retrieve and use materials available through the school library media center has been done using tests of traditional library skills and audiovisual skills. A new instrument which measures all facets of library media competence in terms of all media formats is presented. (Author)

A process is described by which teachers can ascertain how many and what kinds of media are available to their students at home and the extent to which they are using them. Guidelines and survey instrument are included. (Author/STS)

Advocates a behavioral point of view of how one goes about selecting media and how one designs the materials they mediate. (JY)

A small sample of Blacks in poor, urban areas was studied to identify the extent to which age, sex, occupation, and income are related to media preference and attitudes toward the media. Occupation and income were not predictive of preference for media content and attitudes toward media. (Author/GC)

Concludes that the morning lifestyle habits and media use habits of audiences are useful predictors of receptivity to morning newspapers in a market area. (FL)