We examined the issues related to delivering service excellence through the lens of 39 graduating school librarians in written assignments for the final course of their certification program, as they focus on what is needed to apply standards to become an effective school library media specialist in the 21st century. Of the 16 issues identified,…

This study examines library media teachers' perception of information literacy, their current levels of information literacy competencies, and the factors affecting information literacy implementation in secondary schools. 36 library media teachers from Selangor, Negeri Sembilan and Kuala Lumpur participated in this self-report questionnaire-based…

Many schools are in the transition stage from passive learning environments into active ones. Teachers, librarians and administrators are forced to rethink the curriculum in terms of content and teaching methodology because of advancement of technology and competitions. The paper will demonstrate the need of collaborative work of…

To appeal to a student's interest, to challenge him at his own level, and to approach him with a method that is consistent with his own style of learning, it is necessary for education to be a highly individualized experience. The increased use of individualized instruction and independent study have placed the librarian in a new role, assisting…

To ensure optimum utilization of filmmaking resources, the manager of an inhouse film unit should: (1) develop a broad perspective of his duties; (2) select personnel compatible with the goals of the organization, taking special care in choosing the film designer; (3) set time schedules which permit quality production; (4) arrange appropriate…

Today, an increasing proportion of the school system budget is being spent in support of technology; and, the technology departments of schools are staffed with a growing team of both educators and technicians. Despite this growth, only a minority of state education departments has created licensing or certification credentials for instructional…

It is the responsibility of an inhouse film group to ensure that communication is maximized while holding expenses to a minimum. Many productions spend more than is necessary to effectively convey a message by employing: (1) overwritten scripts; (2) complex structure; (3) costly talent, sets, locales, special effects, and musical scores. The…

An examination of several association publications reveals a dearth of research-based periodical literature which addresses the needs of the media manager. The Division of Educational Media Management Newsletter is cited as the most directly applicable source of information for the media manager, although the articles in this publication are not…

An effective and easily overlooked resource for conducting visual literacy activities at the elementary secondary level is the picture book collection found in most elementary school libraries. In these times of inflated prices and budget reductions, K-12 librarians and teachers should not fail to make use of these materials. There are a variety…

A printing and/or duplicating center can be a valuable addition to any school and the learning resources center is a likely host for it, as many functions of the media production staff are similar to those needed to support a duplicating center, and grouping similar functions is good management practice. However, several things should be…

This study was designed to determine the relationship between personal and environmental variables and the amount of reported instructional development done by media professionals at the K-12 level in the state of Alabama, as well as the effect of those variables on the reported performance of instructional development activities within each…

A survey explored the possibility that itemizations of such things as faculty workloads and faculty-student ratios in collective bargaining agreements may be inhibiting innovative instructional development. Members of the Division of Instructional Development of the Association for Educational Communications and Technology (AECT) were questioned…

As more and more organizations are utilizing media such as videotape, electronic mail, computer-based training, and video-conferencing, the role of the media professional becomes more crucial. The responsible media communicator must be cognizant of the ethical concerns of the consultant and adapt these to the special needs of the client and the…

There are two distinct models of film production. One model, characterized as assembly line production, is the most prevalent in commercial settings and in universities. The project is initiated through management and progresses in an ordered flow of assembly through the hands of the specialized film workers; power is from the top down. The…

The library skills design for elementary schools which is described utilizes specific objectives and a teacher/library media specialist contract to reach objectives. Steps described in this instructional approach include (1) the determination of themes; (2) the performance of skills/task analysis of themes to provide objectives; (3) interviews…