Subjects low or high in activation, as measured by Thayer's Activation-Deactiviation Adjective Check List, participated in two semantic memory tasks, one involving speed of recall and the other speed of recognition. (Editor)

Previous research has indicated that for discretely (paired associate) as well as continuously (sound-film) presented information, high arousal during acquisition results in poor immediate recall, but is characterized by a strong reminiscence effect. Low arousal learning results in better immediate recall with poor retention. The hypothesis that…

Reminiscence, or an increase in retention scores from a short-to-long-term retention test, has been shown in some previous work to be a significant function of arousal. Previous studies of the effects of color versus black-and-white audiovisual presentations have generally used film or television and have found no facilitating effect of color on…

A new interactive model of attention, perception, memory, and arousal is introduced; and its use in assessing characteristics of the perceptual process is demonstrated. The principal concern is not the presentation of new data; rather it is placement of existing psychological data within a new context. Topics discussed include: attention as an…