Evidence from recent experiments that monitored attention in clipart scenes during spoken comprehension suggests that people preferably rely on non-stereotypical depicted events over stereotypical thematic knowledge for incremental interpretation. "The Coordinated Interplay Account [Knoeferle, P., & Crocker, M. W. (2006). "The coordinated…

Ten ways to design an effective Human-Computer Interface are explained. Highlights include material delivery that relates to user knowledge; appropriate screen presentations; attention value versus learning and recall; the relationship of packaging and message; the effectiveness of visuals and text; the use of color to enhance communication; the…