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Peer reviewed Peer reviewed
Gibson, David V.; Mendleson, Barbara E. – Journal of Business Communication, 1984
Contends that redundancy increases information transmission and reception by (1) decreasing equivocation and error and (2) establishing memory traces and inhibiting forgetting. (PD)
Descriptors: Business Communication, Cognitive Processes, Communication (Thought Transfer), Information Processing
Peer reviewed Peer reviewed
Lang, Annie – Communication Research, 1995
Investigates whether audio/video redundancy improves memory for television messages. Suggests a theoretical framework for classifying previous work and reinterpreting the results. Suggests general support for the notion that redundancy levels affect the capacity requirements of the message, which impact differentially on audio or visual…
Descriptors: Communication Research, Higher Education, Information Processing, Mass Media Effects
Conway, Jerome K. – AV Commun Rev, 1968
Descriptors: Cognitive Processes, Communication (Thought Transfer), Information Processing, Learning Processes