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Fenstermacher, Susan K.; Barr, Rachel; Salerno, Katherine; Garcia, Amaya; Shwery, Clay E.; Calvert, Sandra L.; Linebarger, Deborah L. – Infant and Child Development, 2010
Infant DVDs typically have titles and even company names that imply some educational benefit. It is not known whether these educational claims are reflected in actual content. The present study examined this question. Of 686 claims (across 58 programs) listed on packaging, websites and promotional materials, implicit claims were most frequent…
Descriptors: Video Technology, Nonprint Media, Merchandise Information, Infants
Vaala, Sarah E.; Linebarger, Deborah L.; Fenstermacher, Susan K.; Tedone, Ashley; Brey, Elizabeth; Barr, Rachel; Moses, Annie; Shwery, Clay E.; Calvert, Sandra L. – Infant and Child Development, 2010
The number of videos produced specifically for infants and toddlers has grown exponentially in the last decade. Many of these products make educational claims regarding young children's language development. This study explores infant media producer claims regarding language development, and the extent to which these claims reflect different…
Descriptors: Content Analysis, Teaching Methods, Language Acquisition, Infants